Communication trends are advancing so quickly nowadays, we can barely keep up. The written word is certainly less popular at today’s pace. Attention spans are shortened and people just don’t have time to read through lengthy paragraphs online. The ability to grab our youth’s attention is particularly challenging when their preferred content is just a swipe away.
This is why an integral part of our current digital strategy development is to use social media to its full potential to engage with our youth, partners and supporters with dynamic content that is easy to consume. Through Facebook, Instagram, TikTok, Vimeo, X (Twitter), and YouTube, we can share our mission with a wider audience, advertise our needs, attract new donors, encourage safe sex and adherence to HIV treatment, and gain popularity as a reliable source of information to support children and adolescents living with HIV.
With the help of AI technology and CHIVA Africa’s clinicians, adherence staff, peer advocates, and student volunteers from the Moshal Scholarship Program, we are working on creating social media posts that will educate, assist and empower healthcare workers, children and adolescents living with HIV, their caregivers, and our youth in general.
Our ultimate goal is an AIDS-free generation, and that goal can only be achieved by effective communication with our youth through the media they are consuming. HIV prevention, treatment and care activities must be in line with the needs of our youth if we intend to curb, and eventually stop, the transmission of new infections.
The only thing we want to go viral is our social media posts.
So, keep an eye on our social networking sites and please like, comment and share!
Fiona joined the Board at CHIVA Africa in 2019. Fiona studied Law at Oxford University and started her career as a Barrister practicing in Chancery chambers before moving into financial services.
Shaun became a trustee for CHIVA Africa in February 2019. He is a South African qualified lawyer and holds the position of Chief Legal Officer at Cairn Capital, a leading European asset manager.
Dr Mo Archary is a Paediatric Infectious Diseases Specialist at King Edward VIII Hospital, Durban and the University of KwaZulu-Natal: Nelson R Mandela School of Medicine.
Lauren joined the board in 2019, and is a lawyer by training and built a successful legal career in South Africa, specialising in public interest and media law. Lauren has lectured in media law, ethics and public interest law and takes a special interest in furthering the cause of women and those disadvantaged in South Africa.
Dr Moshal is the founder of CHIVA Africa and CHIVA South Africa and has chaired the CHIVA Africa Board of Trustees since its registration as a charity in 2009. Born and raised in South Africa, Karyn graduated in medicine from the University of Cape Town in 1988.